People

 

Meet the makers


The ones who keep TrueSouth steady and deliver the promise.

The TrueSouth UK Family

 

Team speak


Welcome to House of Asia Ltd, where our passion for bringing unique, authentic, and innovative products from the Indian subcontinent to discerning consumers in the UK comes to life. Founded by a group of friends who share a deep connection with the Indian community outside India, we are driven by a desire to bridge cultures and celebrate the rich heritage of the subcontinent.

Our journey began with TrueSouth, the pioneers of ready-to-use filter coffee decoction, that has revolutionized the way you enjoy your cup of the ubiquitous filter coffee. With TrueSouth's authentic filter coffee, you can immerse yourself in the rich aroma and distinct flavour of carefully sourced coffee beans, transporting you to the bustling streets of India. As we continue to expand, our focus remains on offering more innovative products, including the aromatic and comforting chai.

Join us as we explore and curate remarkable treasures that pay homage to the traditions and flavours of the Indian subcontinent. Experience the authentic taste of India with House of Asia Ltd and discover the magic that our products bring right to your doorstep.

No good
cup of coffee or tea
takes too
long to brew

Harold Pereira

Founder and CEO

No good
cup of coffee or tea
takes too
long to brew

Harold Pereira

Founder and CEO

The people behind every cup



Scores of hearts, minds and hands work as one to bring forth that signature taste of the true south. A perfect blend of skill, perfection, and love - for traditional filter coffee and good old tea at its finest.

Scores of hearts, minds and hands work as one to bring forth that signature taste of the true south. A perfect blend of skill, perfection, and love - for traditional filter coffee and good old tea at its finest.